Wooden Balance Game - Jollies
Jollein
What’s happening in the world of Baby & Kids? Discover inspiring brands, standout products and insights to help you stay relevant to parents and young families.
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A selection of products inspired by current colours, materials, everyday moments and the changing needs of young families.
Jollein
Meet brands, discover new collections and get inspired during our Monday Openings and other Baby & Kids events for retail professionals.
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Kids World Days - September 2026
More than 300 brands present their new collection packed with novelties. This is the perfect moment to score the most beautiful items for your shop or webshop.
From smarter buying decisions to responding to the changing expectations of parents: discover insights and practical tips to strengthen both your product range and your store.
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From concept to collection: how to buy children's clothing as a retailer
Thousands of brands, endless trends and a market that never stands still: sourcing children's clothing is easier said than done. The right materials, a clear style, a reliable supplier: they're all pieces of the same puzzle. In this article, we explain step by step how to put that puzzle together. That way you'll be ready to build a strong store concept with a range that fully matches your customers.
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The latest trends in baby & kids | Trademart
Keeping up with trends in the baby & kids sector: it might sound like something for the big players, but it’s just as relevant for your store or webshop. After all, trends tell you what parents want, and once you know that, you can respond to it smartly. Curious about what’s currently moving in the sector? We’ve listed the 5 most important trends for you, so you can always offer your customers the very best.