Retail Up

Nov 30, 2026- 09:00 AM - 02:00 PM
Register

A strong retail concept starts with a good idea. But how do you make sure customers choose you? How do you determine the right price and margin? How do you get found in a world where customers are increasingly using AI? And above all: how do you build a concept that customers remember and return to?

Want to join us? Register here

What can you expect?

During Retail Up, you'll get a solid dose of inspiration, practical knowledge and new contacts in just one morning to strengthen your retail business.

No long theoretical sessions, but real stories from entrepreneurs, concrete examples and tips you can immediately apply to your own business.

Get inspired by retailers who really do it

We start with an inspiring keynote by Eliza of Kabine aan Zee. Drawing on her own experience, she will guide you through what makes a retail concept successful today. What works? What choices make the difference? And what would she do differently in hindsight?

Three expert talks. Short, powerful, and practical.

Then we zoom in on three themes that can make a difference for your store or retail concept today. Choose on the day which topic interests you most.

1. More control over your pricing & margins
Peter Geerom shows you how to approach pricing and margins strategically, and which pitfalls you should avoid as a retailer.

1. Meer grip op je pricing & marges
Peter Geerom toont je hoe je prijzen en marges slim bekijkt en welke valkuilen je als retailer beter vermijdt. 

2. Get found in the AI era
Customers are no longer only searching via Google. AI tools are also playing an increasingly important role in how products and brands are discovered.
Michel DeBaer from OMCollective introduces you to Generative Engine Optimization (GEO) and shows you how to future-proof your online visibility.

3. Build a concept that customers remember
Amber of Cadetshop shares her entrepreneurial story and shows how you can turn a store into more than just a place where people buy something. Discover how a strong concept, a recognizable identity and the right customer experience can help you stay top of mind.

Discover Trademart from the inside

After the talks, we'll head out for a tour of Trademart. Discover new brands, collections and suppliers, and get a better understanding of how you can make the most of Trademart as a retailer.

We’ll wrap up with a relaxed lunch and the opportunity to meet exhibitors and other retailers. It’s the perfect moment to ask questions, make new connections and perhaps even discover new opportunities for collaboration.

Retail Up is for you if you...

  • want to start a retail business or have recently started one;

  • want to further refine your existing store concept;

  • want to gain more control over pricing and margins;

  • want to understand how AI is changing the online discoverability of your business;

  • are looking for inspiration from other retailers;

  • want to discover new brands, suppliers and contacts.

One morning. Three expert talks. Real entrepreneurial stories. New contacts. And above all: plenty of ideas to strengthen your retail concept.

Ready to take your retail business to the next level? Sign up for Retail Up and give your concept the edge it deserves.

Participation is free. To avoid waste, we charge a €25 no-show fee if you do not attend without cancelling.

Practical info

When

Monday 30 November 2026, from 9:00 to 14:00

Where

Trademart
Avenue de l'Atomium 9, 1000 Brussels

Organiser

UNIZO National

Catering

Breakfast and lunch will be provided

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