Baby & kids

Toys for all ages: what can you offer as a retailer?

vrijdag 17/01/25
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Toys, they always put a smile on children's faces. And as a retailer, you know that the right toys also add value to their development. But which toys best suit different ages and needs? Here you can read which toys you can buy for different age groups so that you can respond to the needs of your customers with a versatile assortment.

For toddlers (0-2 years)

The first stage of life for babies is all about feeling, grasping and cuddling. Soft toys, such as a stuffed animal or cuddly blanket from Happy Horse or Label Label, help to develop the sense of touch while providing comfort and security. A cuddly toy can thus quickly become the little one's best friend. And say it yourself, who doesn't cherish fond memories of their first cuddly toy?

In addition, you can purchase colorful, interactive toys that rattle, squeak and crackle. This encourages babies to explore their surroundings and develop fine motor skills. For example, parents can opt for a play mat, such as those from Playgro. Playful adventures guaranteed.

Teething rings are also very popular with babies. A teething ring is a fun way to discover the world by reaching for it and chewing and sucking on it. Especially when the first teeth start coming through, a teething ring comes in handy. This toy gently massages the gums, which helps to relieve pain.

Tip: Don't forget the importance of books, even for babies. Learn more about children's books in your assortment here.

Toddlerhood (ages 2-4)

Toddlers have a lot of imagination and like to experiment. For them, toys that give them room to build, puzzle and create are a good idea. Consider building blocks, puzzles or beads that the toddler can string together. Even more fun in bright colors! Toddlers can let their imaginations run wild this way.

Just like fine motor skills, gross motor skills also improve rapidly during the toddlerhood. Parents can encourage this with adventurous toys such as the large foam play blocks from the Belgian brand Moes. With these, toddlers can stack, build or create an agility trail. Climbing and scrambling thus becomes extra fun. Moreover, the play blocks also look nice as decoration in the nursery.

Are you looking for suppliers of children's toys?

Do you want to offer toys for children in your store? At Trademart you will find lots of brands with the cutest games, cuddly toys and much more. Be sure to visit our baby & kids department and get advice from our exhibitors.

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Preschool (ages 4-6)

Preschoolers are full of energy and discovering the world through play. Toys now take on a larger role in their cognitive development and this is the perfect time for parents to prepare them playfully for the first year of school. Educational toys, such as Jumbo's “I Learn” games, are a must-have for your store. Or how about writing and counting books that playfully challenge preschoolers?

Preschoolers also like to move around a lot. Toys like a balance bike, a scooter or other outdoor toys help them release their energy and further develop their gross motor skills. Here you can read more about which outdoor toys are best recommended for your clients.

School-age children (ages 6-12)

At this age, children cannot sit still and want to go out for new adventures. Whether in the garden, the pool, on the beach or even in the snow, active movement and playing together are key. Toys from Quut, such as their colorful beach balls, swimming bands and popular beach toys, offer endless opportunities for outdoor fun. Don't forget their famous Noodle Friends for hours of fun!

Do your customers' children prefer to play inside? Then creative hobbies, dolls, play figures or role-playing games such as a play kitchen or toy tools are the perfect choice to keep them active and creative. Don't forget travel games for on the go, either. That way children won't have to be bored for a moment during a long car ride or flight, and parents can enjoy a peaceful trip.

For teenagers (ages 12+)

Do your customers find it awkward when their teenager only watches TV or is on the cell phone? You can respond to that with all kinds of fun games such as construction kits, hobby sets and (interactive) board games. These are ideal for keeping a teenager busy, but also for cozy family moments. Tinkering together or playing a game creates more connection between parents and their children.

And do you already know Jellycat's iconic soft toys? These soft, original stuffed animals and keychains are very popular with teens and adults. From a rabbit to a croissant or a dragon, these soft toys are real eye-catchers that cannot be missing in your store.

Monday Opening baby & kids: discover the latest collections

Want to complete your store or webshop with the latest trends in baby and kids stuff? Then come to the Monday Opening baby & kids! From cute baby and children's clothing to fun toys, gifts and attractive decoration for children's rooms: at this free event you will discover it all. Your chance to get inspired and enrich your assortment.