FROS International Becomes Exclusive Distributor of Clarks footwear
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FROS International is delighted to represent Clarks / Clarks Originals in the Benelux starting from January 2025. The iconic British brand is celebrating its 200th anniversary this year and is making a strong comeback, attracting new audiences through collaborations with (young) brands, stores, and artists.
Clarks has been known for decades for its high-quality footwear, prioritizing craftsmanship, comfort, and innovation. In addition to the brand’s 200th anniversary, the legendary Desert Boot – recognized for its distinctive mid-high silhouette – is celebrating its 75th anniversary this year.
The new collections will be presented at CAST for the Netherlands and at Trademart for Belgium. To mark both the collaboration and the 200th anniversary, FROS invites its customers to visit the newly updated showrooms at CAST (Nieuwegein) and Trademart (Brussels). Visitors who schedule an appointment will receive a pair of Clarks Desert Boots for men and Wallabees for women as a gift to celebrate this special moment together.
FROS International looks forward to bringing Clarks’ remarkable story to Dutch retailers and consumers, contributing to the brand’s success in this new phase.
For more information on Clarks’ sales, please contact Bart Gouda at bart@fros.nl. For marketing, PR, and communication inquiries, please reach out to dirk.vis@fros.nl.
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About FROS
FROS International is a full-service distribution company for premium brands in fashion, outdoor, lifestyle, and footwear. The company serves customers in the Benelux and France and is known for its extensive portfolio of high-quality brands and strong customer focus. FROS showcases its brands in showrooms at CAST (Nieuwegein) and Trademart (Brussels).
About Clarks
Clarks was founded in 1825, exactly 200 years ago, in the town of Somerset, England. The brand is renowned for its quality, comfort-oriented design, and innovation. The iconic Desert Boot and Wallabee are widely recognized by consumers worldwide. The brand is frequently worn by globally known artists and creatives, including the members of Oasis, who will be performing reunion shows in 2025 wearing Clarks footwear.
Discover everything about it: "Clarks 200: Somerset to the World."