Grab your chance to win a €4500 prize package!
:focal(1032x457:1033x458))
:focal(1032x457:1033x458))
Fill out the form and win!
Congratulations! You have received one or more unique codes to unlock this contest!
One unique code per entry form – but don’t worry! The more you participate, the higher your chances of winning!
Hint for the first question: available here.
Hint for the second question:
During each Monday Opening, we welcome an average of 40 visitors in the Baby & Kids department. And guess what? You can enter multiple times every Monday!
Winners will be personally contacted. Click here to check the contest rules.
Upcoming events
:focal())
Monday Opening baby & kids - March 2025
More than 300 brands present their new collections there. From baby and children's clothes, to accessories, gifts and decoration for the most beautiful children's rooms.
:focal())
Monday Opening baby & kids - April 2025
More than 300 brands present their new collections there. From baby and children's clothes, to accessories, gifts and decoration for the most beautiful children's rooms.
:focal())
Monday Opening baby & kids - May 2025
More than 300 brands present their new collections there. From baby and children's clothes, to accessories, gifts and decoration for the most beautiful children's rooms.
:focal())
Kids Fashion Day - June 2025
More than 300 brands present their new collection packed with novelties. This is the perfect moment to score the most beautiful items for your shop or webshop.
:focal())
:focal())
Inspiration
:focal())
Toys for all ages: what can you offer as a retailer?
Toys, they always put a smile on children's faces. And as a retailer, you know that the right toys also add value to their development. But which toys best suit different ages and needs? Here you can read which toys you can buy for different age groups so that you can respond to the needs of your customers with a versatile assortment.
:focal())
Expansion of distribution OXO and Graef
For over 25 years, Första has been OXO’s trusted exclusive distributor in the Netherlands. Starting March 1, this successful collaboration will grow even further, as Första becomes OXO’s exclusive distributor for Belgium and Luxembourg. OXO is a leading American brand specializing in premium kitchen tools.
:focal(1758x712:1759x713))
Eating and drinking utensils for children: which products in your store?
Meals are moments of being together as a family, discovering and enjoying. For young families, good eating and drinking utensils are therefore indispensable. From children's crockery and pumping devices to innovative solutions for preparing and storing meals, with a carefully selected assortment you respond to the needs of parents and their children.