Press Release: Trademart Launches “Every Brand Has a Story” Campaign

Brussels, May 14, 2025 — Trademart, Europe’s largest B2B purchasing center, is launching the inspiring campaign "Every Brand Has a Story." This campaign spotlights the stories behind four remarkable fashion brands: Folie à Trois, Amélie & Amélie, Green ICE and Mondieux Madame.

Behind every powerful brand lies a story that inspires. Trademart is showcasing these narratives through authentic video content, enabling retailers to present their offerings with pride and insight — and empowering them to choose products that truly resonate.

• Folie à Trois
  Founded five years ago by young entrepreneurs Shaïna and Luna, Folie à Trois offers affordable, high-quality, and sustainable jewelry and accessories. Their collection ranges from bold statement earrings to minimalist necklaces and vibrant hair accessories.
  Shaïna & Luna: “With a passion for fashion and accessories, we created Folie à Trois. We offer affordable, high-quality, and sustainable jewelry.”

• Amélie & Amélie
  Led by CEO Giacomo, this brand combines Italian refinement with Belgian elegance. It specializes in ready-to-wear women’s fashion crafted from natural and recycled fibers, with a strong emphasis on sustainability.
  Giacomo: “Our vision for the future? A more ecological world. That’s why we’ve been increasingly producing items made from natural and recycled fibers in recent years.”

• Green ICE
  Retail Manager Valesca highlights the importance of fashion for all women, regardless of size or age. Green ICE offers complete women’s collections that are dynamic, high-quality, and timeless.
  Valesca: “We believe every woman deserves to feel great in what she wears — which is why we create collections that flatter, inspire, and uplift, no matter her size or age.”

• Mondieux Madame
  Founded by Lies and Leen, Where artisanal skill and limited-edition elegance come together. Their leather handbags are designed in Belgium and handcrafted in Italy — produced in limited editions of just 40 pieces per model, color, and country.
  Sarah: “Lies designs each handbag with a personal touch, selecting color and material combinations that are both exclusive and intentionally limited in availability.”

Explore the inspiring stories behind each brand featured in the “Every Brand Has a Story” campaign. Visit trademart.be/en/campaign/every-brand-has-a-story to learn more and experience them in person at Trademart.