owego

What started as a joke on a plane soon became reality.

In 2019, Baby on the Move was born from a simple idea: parenting on the go could be easier, smarter and more sustainable. As parents ourselves, we experienced firsthand how everyday tasks, feeding, sleeping, playing or caring for a baby, become more challenging once you step outside your home.

In 2026, a new adventures begins

We have grown, as a brand, as a team and together with the families who have been part of our journey. Our vision has expanded and our ambitions have evolved, while our core has remained the same: the same team, the same values and the same thoughtful products.

That growth marks the start of a new chapter: a new name, new horizons and new adventures.

Baby on the Move becomes owego.

Owego designs products that truly support parents in motion. From peaceful sleep to stress-free meals, from outings to everyday care, our goal has always been the same: to simplify family life and make every journey smoother, wherever it may lead.

Built on real experiences and thoughtful design, Owego is driven by a deep belief that small, well-designed solutions can make a big difference in family life.

Let’s go!