Brussels Interior Lab

The inspiration and sales platform for the project market in interiors

Launch spring 2026

Interior professionals are seeking...

Inspiration in a tangible environment
No sales push, but targeted advice
Flexibility, speed and quality
... but don't find it yet.

At the same time, brands struggle with expensive trade fair participation, limited visibility and appealing to the project market.

Brussels Interior Lab is the answer...

A curated collective of mid- to premium-segment interior brands. It’s the physical space where professionals come to discover, experience, and purchase your brand. From our Brussels location, we connect project buyers and design-driven brands in an inspiring setting that merges experience, expertise, and commercial value.

Why should you participate?

✅ Long-term presence at a prime location
Open 3 days/week

✅ Cost-efficient alternative to temporary trade fairs

✅ Collective marketing & business development

✅ Professional support
Advice, order processing, delivery

✅ Relevant audience
Architects, project developers, interior professionals

✅ Access to private spaces and curated inspiration zones

✅ Personalised pricing structures & product info via digital platform

What makes Brussels Interior Lab unique?

✅ Fully styled inspiration zones
Complete setups per room type and style, curated with carefully selected brands. Each zone is a turnkey concept that both inspires and converts.

✅ Digital connectivity
Visitors scan products on-site and instantly access your online catalogue. You manage pricing – we take care of the connection.

✅ Professional service, no staff required
Our experienced team handles everything from product advice to delivery. You focus on your brand – we take care of the rest.

✅ Targeted audience
Reach a purchase-ready audience through our centralised marketing and lead generation campaigns.

✅ Smart project management
Secure storage, flexible logistics, and smooth supply chain support.

Who is Brussels Interior Lab for?

➡️ Interior architects & designers
➡️ Project developers & real estate professionals
➡️ Resellers & retail partners in home & living
➡️ Hospitality, office & care sectors

Participation options

🔹 Inspiration zone
Be part of a themed setting where your products shine in a full, curated interior concept.

🔹 Open brand showcase
A premium presentation space with branding and flexibility to host clients.

🔹 Permanent showroom
A high-end branded space that brings your brand DNA to life, year-round.

What we expect from participating brands

✅ Relevant product range for the project market (moveable interiors)
✅ Visually strong, readily available products
✅ Digital product data and high-quality visuals
✅ Transparency in pricing and lead times
✅ Ability to deliver at project scale

Ready to tap into the project and retail markets?

Leave your details via the form — we’ll contact you to explore your options at Brussels Interior Lab.

Project plan

📅 Opening moment: Spring 2026
📍 Location: Trademart Brussels

We launch as soon as 70% of the space is filled.

Join now as a pioneer and claim a prime spot in this unique concept.