Belgian Beauty Hub

NEW & EXCLUSIVE IN THE BELUX

Opening scheduled - 2nd quarter of 2027

The permanent B2B platform for beauty and cosmetics in the Belux.

The added value of Belgian Beauty Hub for your brand

Numerous new business opportunities. Meet professional buyers here, strengthen your distribution and give your brand maximum visibility. This all year round: physically, digitally and through inspiring events.

1. REACH & BUSINESS

  • Get directly in touch with the right professional buyers and distribution partners who are relevant to your brand.

  • One strategic market: reach the main beauty and cosmetics markets in Belgium, Luxembourg, Southern Netherlands and Northern France from Brussels.

  • Bilingual reach: strengthen your position with both Dutch-speaking and French-speaking professionals.

  • From connection to business: generate qualitative leads & new distribution opportunities.

2. VISIBILITY & SYNERGY

  • Visible 365 days: combine physical presence at Trademart with digital touchpoints and inspiring events.

  • More impact through synergy: benefit from the cross-pollination
    - within beauty
    - with fashion and home & living
    and connect with a wide professional network.

  • Strengthen every contact moment: physical meetings, digital connections and events strengthen each other and keep your brand top-of-mind throughout the year.

  • More than a location: be part of the Trademart ecosystem, where brands, retailers, buyers and the various sectors continuously strengthen each other.

3. INSPIRATION & EXPERTISE

  • Create discovery, inspiration and launches related to new brands, products and trends.

  • Strengthen knowledge and expertise in the large modern training space. Through training sessions, courses, demonstrations, masterclasses and product experiences.

  • Create impact with strong events for brands, professionals and communities.

4. NETWORK & COMMUNITY

  • Build valuable relationships between brands, sellers and buyers. You are not alone, you can connect to an existing network.

  • Continue building your brand and community via influencers, keynote speakers, ambassadors and Belgian beauty federations, ideal as a complement to existing trade fairs.

How do we create this added value?

  • Modern & flexible units: seasonal or permanent

  • A fixed premium space for trainings and courses

  • Marketing support & digital support through various channels

  • A strong network and an active community

  • Extra opportunities to generate new leads

  • Numerous events and commercial opportunities

For every beauty professional

  • Skin & Beauty experts and salons

  • Beauty clinics

  • Hand & nail experts

  • Aesthetic pedicure experts

  • Specialized care pedicure experts

  • Spa & wellness experts

  • Massage experts

From skin to nail care

  • facial care

  • body care

  • sun protection

  • men's care products

  • make-up

  • nail care

  • fragrances/perfumes

  • food/vitamin supplements

  • devices

Events, experience & impact all year round

2027

  • 25, 26 & 27/4: Launch Belgian Beauty Hub with opening event

  • 21/6: Sneak Peek Fashion

  • 30 & 31/8: Belgian Beauty Hub Open Days & Trademart Retail Happening

  • 26, 27 & 28/9: Congress Days (during Estetika fair)

2028

  • 17/1: New Year's event

  • 21 & 22/2: Belgian Beauty Hub Open Days & Trademart Retail Happening

Practical: showrooms & training space

Showrooms

  • Every Monday required to be open: 10am - 5pm, other weekdays possible

  • except during the quieter months: January, July, and August

Training room

  • Available every day: 10am - 5pm

  • On request also in the evenings and/or on weekends

  • To be reserved in advance

Ready to take your brand to the next level in the beauty and cosmetics industry?

Let's grow your brand further together. Join now as a partner and discover the benefits of the first choice for the most strategic locations within the hub.

Leave your details via the form. Griet Moriaux will personally contact you to discuss the possibilities and how your brand can optimally connect.

Why Trademart?

Prime location in the Benelux
Flexible rental options
Best alternative to traditional trade shows
Network-possibilities and events
Direct access to relevant retailers