Popup B2B Concept store

Sell your products in our (temp) B2B concept store. Position your brand with 4000+ retailers and participate in building the wholesale models of tomorrow

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  • Temporary multi-brand B2B Concept Store

  • Buyers discover new products & brands

  • (limited) in-store inventory for immediate purchasing

  • Fully managed by Trademart: you send us your products, we take care of the rest

  • High-quality brands and/or products with a story, presented on brand-focused stands

  • No-cure no-pay model, based only on sales commission

  • Open 3 days a week and at all Trademart events – from 15/09 to 30/11

  • Pilot project, based on research among our target groups

Sounds good !

Product categories

Jewlery & fashion accessories
Fashion accessories men
Health & beauty
Gifts & stationary
Food & drinks

For whom?

  • Sells products that align with our selected product categories

  • Is capable of supplying the necessary amount of stock (displays of at least 1m²) and can also handle larger orders

  • Ideally has an online channel for repeat orders and reorders and/or participates in our Trademart on Orderchamp platform

  • Already sells B2B and/or understands that B2B pricing is different from B2C

  • A clear brand story and brand assets such as logos and other materials that can be used for designing the stand, are a big plus

Thta's me, I'm in !

Why temporary?

In the rapidly changing retail market, innovation is key. Recent research has shown us that independent retailers currently want to expand their product range with specific types of products from high-quality brands. They want to discover and try out new brands in their own stores, with their own target groups.

With this pilot project, we want to validate the concept of a B2B store environment where buyers can discover new brands and products and purchase in small quantities to find the product-market fit before investing in larger stocks.

How it works

  • Sign up online: Fill out our simple application form to get started.

  • Selection process: Our team reviews your application and selects brands & products that align with our vision and standards.

  • Product catalog: You send us the required information of the products you want to display, in a spreadsheet template that we provide.

  • Send inventory: You send us the inventory you want to display by 26/08. All products must be labeled in accordance with your product catalog.

  • Setup: We set up your stand and place your products in our concept store. Want to help? You can!

  • Launch: Opening of the B2B concept store on 15/09. Be sure to come and check it out!

  • Optimisation: Our staff will constantly optimize the concept store for the best performance for all brands.

  • Closure: The store closes on 30/11/2024.

  • Analysis: We analyze all results and come back to you with interesting insights.

  • Return & payment: We return the remaining stock to you and pay you for what has been sold, minus our commission.

Interested? Sign up here!

Our team will contact you in the coming days to discuss the next steps.

Still have questions?

Kenny Desmet,
Innovation Manager
(+32) (0)479 54 31 42 kenny.desmet@trademart.be

Frequently asked questions

Our Popup B2B Concept Store will be opened in the Atrium at Trademart on September 15, 2024, and will remain operational until the end of November.

Our plan is to keep the store open 3d / week, depending on the best moments with the most reach. Of course, the shop will also be open when a purchasing event takes place in the department, that goes without saying.

We see the concept store as an experience store. The intention is for buyers to discover new brands and products and purchase a limited stock of them immediately, so they can test them with their customers.

At the same time, we direct retailers to your own sales channels when they are convinced and want to order more.

Since this is a pilot project, we like to keep it simple: we ask for a 20% commission on the sale of your products to cover our costs.

This model ensures that all participants (including us) are equally motivated to make it a success.

Do you already have a range of EAN13 codes? Perfect! Our system can read and use these for scanning at our checkout. You only need to ensure that the labels are clearly readable and scannable.

Don't have EAN codes for your products yet? No problem, our system can generate codes for you that can be used in our store. We will provide you with a list that you can use to label your products.


Why Trademart?

Ideally located in the Benelux
Various flexible rental options
Great alternative for tradeshows
Network-possibilities and events
Reach more relevant buyers
+45 exhibitors