Trademart and online wholesale platform Orderchamp join forces

donderdag 07/03/24

Trademart & Orderchamp are proud to announce a strategic partnership to provide buyers and suppliers with a seamless B2B purchasing experience.

Discover the collaboration

Strategic partnership

 Trademart and Orderchamp go omnichannel! Under the 'Trademart on Orderchamp' proposition, retailers can now not only make in-person purchases from Trademart showrooms but also explore and buy online from a growing selection of Trademart brands, and, in addition, lots of inspirational Orderchamp brands. This strategic alignment empowers Trademart brands to unlock their omnichannel presence, with an ongoing expansion of exhibitors set to enhance the online assortment in the near future. Orderchamp brands will also gain the unique opportunity to establish offline sales locations within the expansive 200,000 m² Trademart facility, creating inspiring shop-in-shops.

Benefits for retailers and exhibitors

This collaboration offers significant advantages for Trademart exhibitors selling from available stock, as well as their retail and project customers, who can now seamlessly transition to online purchasing. Beyond the expanded product offerings, retailers can easily discover and acquire their preferred Trademart brands through a dedicated 'Trademart-branded user experience' on the Orderchamp platform. This not only elevates the visibility of offline exhibitors but also broadens the accessibility of their products to a wider audience.

In the retail landscape, the combination of a physical location and a digital platform is particularly important." Making products tangible remains crucial in our sector, and at the same time we want to bring retailers and exhibitors into contact with each other even more easily with our online presence. The collaboration with Orderchamp allows us to implement our omnichannel strategy

Guy Stevens - CEO Trademart

Seamless and innovative B2B commerce

The benefits of this strategic partnership are immediately available to existing Trademart customers, and the platform welcomes new users to explore the enhanced shopping experience. Trademart and Orderchamp are dedicated to creating a seamless and innovative B2B commerce experience, marking a significant step forward in the evolving retail climate. This collaboration promises growth and convenience for all parties involved.

The ambitions of this collaboration are substantial, as Joost Brugmans, CEO of Orderchamp, affirms,

Together with Trademart, we are once again taking a big step into providing convenience to European buyers. Orderchamp's technology is used to offer Trademart exhibitors and retailers a fully integrated online experience, and our brands are offered a physical location to go omnichannel. Two market leaders that strengthen each other.

Joost Brugmans - Co-founder & CEO Orderchamp

Unlocking tomorrow by moving retail forward

About Trademart:

Trademart is the largest B2B purchasing center in Europe with more than 1,500 brands in various retail sectors such as fashion, baby & kids, home & living, sports & services. Retailers and other professionals can go there physically to put together their collections or projects on pre-order or in stock. 

About Orderchamp:

Orderchamp is a digital wholesale platform connecting brands and retailers throughout Europe. The Amsterdam scale-up offers a unique and high-quality range with more than 1 million products from more than 6,000 different European brands on its platform.

Orderchamp was founded in 2019 by Joost Brugmans (CEO), Max Verduyn (COO) and Menno Wolvers (Head of Engineering), Ruud Stelder (investor) and Dennis Cuijpers (investor). In addition to the Netherlands, the platform is also active in Belgium, Germany, Austria and France and serves various customers from all over Europe. The company's investors include henQ, Prime Ventures, Stefan van den Berg (former CEO AfterPay), Thomas Plantenga (CEO Vinted / Kleiderkreisel) and Zhong Xu (CEO Deliverect). Orderchamp has raised more than €20 million in growth capital since its founding.

Contact media

Guy Stevens - CEO, Trademart Atomiumsquare 1, postal box 211 1020 Brussels (BE) Joost Brugmans  - CEO, Orderchamp Korte Leidsedwarsstraat 49a 1017PW Amsterdam (NL)