EU Retail Hub
Enter the European Retail Market - Trademart is your permanent gateway to European buyers.
:focal())
:focal())
Entering the European retail market is complex
Europe offers huge opportunities for brands, but market entry can be challenging. Each country has different buyers, distribution networks and retail dynamics. Without the right network, gaining visibility with professional buyers can take years.
Trademart helps international brands shorten that journey.
Now, why Europe?
Growing market: Benefit from a dynamic and expanding retail landscape with continuous opportunities for new brands.
High purchasing power: Reach consumers with strong pending capacity and a preference for quality and value.
Extensive retail network: Connect with a well-established network of retailers, distributors, and buyers across Europe.
Regulatory stability: Operate in a transparent and reliable regulatory environment that supports long-term business growth.
Actively seeking diversification: European retailers are looking for new international brands to expand and diversify their assortments.
What is Trademart?
Trademart is one of Europe’s largest B2B wholesale centres, located in Brussels. The platform connects international brands with professional buyers through permanent showrooms, curated trade events and a strong retail network. With more than 1,500 brands and hundreds of exhibitors, Trademart is a central hub where brands and retailers meet, discover trends and build long-term partnerships.
How can we help you?
Temporary seasonal showrooms
For international brands looking to take the first step towards a permanent showroom or those seeking temporary showroom space
Temporary availability subject to conditions
For brands aiming to meet new, relevant buyers
Easily accessible, ample parking, 24/7 security, and a professional welcome desk
Pop-ups during Trademart events
We offer brands the opportunity to rent a flexible booth during one of our events.
Top favorites for each sector:
Baby & Kids: Kids World Days
Home & Living: Brussels Interior Event
Fashion: Shoes & Bags Open Days
Plus: three months of visibility
Before the event: Digital visibility through newsletters, social media, the website, and event communications
During the event: In-person meet-and-greet at the trade show. Showcase your collection and meet retailers
After the event: Ongoing visibility through the event page, exhibitor list, newsletters, and social media
They were before you
the Center for International Trade Expositions and Missions was expanding internationally
By choosing Trademart Brussels, they access the European market and new business opportunities
Design Philippines brands showcased their collections in a temporary showroom
This gave them strong exposure and helped them connect with European buyers and partners
Many brands also join Manila FAME, the Philippines' leading design trade show
This boosts their global visibility and connects them with international buyers
The Center for International Trade Expositions and Missions was expanding internationally. By choosing Trademart Brussels, they access the European market and new business opportunities. Design Philippines brands showcased their collections in a temporary showroom. This gave them strong exposure and helped them connect with European buyers and partners. Many brands also join Manila FAME, the Philippines' leading design trade show. This boosts their global visibility and connects them with international buyers
:focal())
More than just a location:
A comprehensive business environment for companies
Beyond showrooms and trade shows, Trademart offers a full range of business facilities that support brands at every stage of their journey in the European market. Companies can benefit from an environment designed to facilitate networking, presentations, and day-to-day business activities.
Discover our facilities:focal())
FAQ
Yes. Trademart allows brands to start with a flexible, low-risk setup such as a temporary showroom, so you can explore the European market, meet buyers, and validate your concept before scaling up.
European retailers are looking for unique, high-quality brands with a strong identity, clear story, and reliable supply. Sustainability, design, and authenticity are key factors.
Europe offers a well-connected logistics network. From a central hub like Brussels, you can easily manage storage, distribution, and shipping across multiple countries, often supported by local partners or distributors.
Our security partner G4S keeps an eye on things day and night, 7 days a week, both inside and outside the building. So, we can always guarantee the safety of exhibitors, staff and visitors.
Yes. Trademart offers extensive parking facilities for both exhibitors and visitors, including two dedicated parking areas.
Upcoming events
In addition to regular opening days, Trademart also hosts a wide range of purchasing events.
Let yourself be inspired more
